Friday, November 18, 2005

Computer Associates

The company announced that they will change their name and be simply called CA. They'll change their logo as well. Why? It takes less space for sure, but the real motive I'd assume is to make people forget the financial scandals and the management improprieties that have plagued the company in the past few years. Quite a few companies have changed their names to disassociate themselves from a sordid past. It works long term as memories fade in the fuzziness of time. CA is betting it will work for them as well.

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